UX case study
Vehicle
relocation
01 · The brief
Design a two-wheeler relocation experience that gives users clarity on vehicle condition, insurance and responsibility, from booking to delivery.
Book → inspect → transport → deliverusers
02 · The problem
Vivek's bike reached Dehradun with a new scratch. He had no way to prove it wasn't there in Chennai.
03 · Research
20
People surveyed about relocating a two-wheeler
55% had done it before
04 · The existing BikeXpress journey
Where trust breaks
- 01Enquiry
- 02Quote
- 03Handover
- 04PackingLimited visibility
- 05Tracking
- 06Delivery
- 07InspectionNo record to compare
- 08Damage found
- 09ClaimNo clear claim path
Tracking tells you where your bike is. Nothing tells you what state it's in.
The insight: users didn't want better tracking. They wanted proof.
05 · Design opportunity
How might we build a relocation experience that earns trust with evidence, from booking to damage resolution?
Understand coverage before shipping
Record the condition and packing proof
Track the bike and inspect it on delivery
Report damage and follow the claim
